105 years young

When A&W approached their ad agency, Cornett, the masterminds behind A&W’s “irreverent nostalgia” strategy, we knew we couldn’t just bake a cake and call it a day. This wasn't just about a drink; it was about a legacy. We needed to bridge the gap between the nostalgia of the soda fountain era and the viral energy of today.

We asked ourselves: Who actually embodies the spirit of 100 years of living life to the fullest? To sell the idea that age is just a number, we hired the internet’s favorite great-grandmother, Baddie Winkle, to lead the charge.